Building the foundations for scale

03 October 2019 London. 8:30 - 10:30am

Companies who are growing fast or who are looking to scale up across multiple territories often face the common challenge that their marketing toolset and technology platforms are no longer fit for their wider purpose.

Unifying customer data to drive smarter marketing is key to ensuring that business foundations remain stable while the rollout of brand communications, products and services is realised efficiently, effectively - and at pace.

Common challenges this event will cover include:

  • Scaling services across territories
  • Unifying complex data streams
  • Defining a coherent content strategy
  • Delivering personalisation at scale
  • Managing CRO and Optimisation
  • Providing ongoing automated services using ML and AI

We will share our recent experiences of delivering growth strategies and agile digital solutions for scale-ups such as Deliveroo and INEOS (Projekt Grenadier) as well as a full-scale marketing rollout for global B2B brand Spirax Sarco - and show how they can learn from one another to succeed.

Light breakfast refreshments will be served.

Please sign up today to secure your complimentary place. This is a senior brand leader event only and spaces are limited. Suppliers need not apply.