Delivering on the promise of personalisation

26 September 2018The Lighterman, London. 8.30-11am

In this hands-on breakfast session, Great State will demonstrate how marketers can deliver effective personalisation programmes using Sitecore’s machine learning capabilities.

Everyone aspires to the promised land of true personalisation but many brands struggle to achieve their goals. At this Great State breakfast seminar, we’ll discuss the seven common barriers to success and our partners at Sitecore will demonstrate how true personalisation enhances customer engagement. Great State’s consultancy team will also be on hand to help you review your strategy and advise on remedies to help you overcome current challenges.

With a vision of the future, this event has been shaped both to help you improve your current personalisation programme and to plan for a future enhanced by machine learning and AI.

The event will help you understand how adopting swift delivery cycles will prepare you to:

• Make the business case and equip your organisation with the right people, processes and technology

• Profile customers based on their content consumption across all touchpoints

• Connect customer data between multiple systems and platforms

• Deliver real-time personalisation through every channel

• Prepare for Machine Learning to automate personalisation, power automatic content tagging and predict outcomes

Places are complimentary for senior brand leaders only. Suppliers need not apply.

Spaces are limited. Book now to avoid disappointment.