The business benefit of having a personalised content strategy is abundantly clear. In a recent Salesforce survey, 65% of customers said that targeted content influences their brand loyalty, and 52% said that they would switch away from brands that don’t tailor their communications.
However, whilst many brands already recognise that harnessing the information and data they hold about their users and customers is both valuable and important, not all are managing to deliver successfully on their ambitions or to utilise the potential it has to offer.
We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations.
We’ve helped clients like the Royal Navy, Aston Villa and Versus Arthritis deliver award-winning, highly-targeted content for their carefully defined, diverse audiences, ensuring our results resonate every time, whether via web, apps, ChatBots, Voice or AI.
At this practical thought leaders event our experts reveal three keys to our success and one of our expert technology partners from Sitecore will show personalisation in action, before we open it up to the audience for lively discussion and debate.
1: Creativity at the core
Gathering qualitative insight and designing compelling campaigns lies at the heart of our content strategy. Jack Ashdown, Creative Director & Matt Boffey, Director of Consulting, discuss their aligned methodologies for delivering a truly personalised customer experience for clients such as the Royal Navy, Deliveroo and Arla.
2: Five strategic building blocks
Applying a practical strategy, using the right platform, process and tools, is key to successful content delivery. Kate Fitzpatrick, lead strategist, reveals the five strategic building blocks we have implemented for Versus Arthritis and Aston Villa to ensure they are getting ever closer to the customer’s needs. She will also touch upon the technical ecosystems available to drive your content success; from content platforms to headless servers, cloud-based services to emerging tools like Voice and Chatbots.
3: Personalisation in action
Learning from the wider market, Charlie Bell, Sitecore, will reveal how brand such as L’Oréal have designed highly-personalised consumer services, how P&G has transformed its massive digital marketing presence worldwide and how Danone Nutricia improved the personal experiences of mothers—with incredible business results.
Please note places are complimentary for senior brand leaders only. Suppliers need not apply.
Spaces are limited. Book now to avoid disappointment.