Last week we were recognised in the 2019 Digital Impact Awards with a Silver trophy for our work with UNHCR on the ‘Step with refugees’ campaign. In addition, our work has received two nominations in the Social Buzz Awards for our 'Marine in 15' video series in the ‘Low Budget’ and ‘Public Sector’ categories.
Now in their 10th Year, The Digital Impact Awards benchmarks digital communications in the corporate space, an area that continues to innovate year on year. Our agency and the UNHCR were awarded a Silver trophy at the ceremony for ‘Best use of Digital’ in the charity, NGO and NFP sector category, shortlisted alongside six other contenders.
The winning ‘Step with refugees’ campaign was built on the insight that refugees walk more than a billion miles across the globe each year to reach safety. The UNCHR wanted to encourage people to connect their fitness apps and ‘donate’ the miles they’re already covering through fitness or leisure, to a global total that equals the distance travelled by refugees.
Lucy Weston, senior art director and one of the creatives behind the work said: “The beauty of this campaign is how easy it makes it for users to connect with refugees. It uses technology in a really subtle way to draw a physical connection and understanding between people who could be millions of miles apart - allowing people who feel powerless to help make a difference in everyday life.”
Reflecting on the 2019 competition, Andrew Thomas, publishing editor of Communicate magazine and founder of the Digital Impact Awards, said, “This year was one of the most competitive years in the history of the awards programme. The sheer quality and character of the evening’s winners exemplifies not only the homogeneity of today’s digital communications, but equally its importance.”
The Social Buzz Awards are an international competition, celebrating the most effective social media strategies, content and campaigns. Hosted by leading media and marketing publisher, The Drum, these awards were created to celebrate agencies and brands that are pushing boundaries and cleverly using social as part of the overall marketing mix.
In this year’s shortlist, we have received two nominations for their ‘Marine in 15’ video series, in the ‘Low Budget’ and ‘Public Sector’ categories. Briefed to raise awareness of the importance of good nutrition amongst a core audience that struggles with healthy eating, our team delivered 11 engaging videos with Marine chef, Colour Sergeant Mike Beaton – providing nutritionally balanced recipe ideas.
They were intended to help inform, entertain and motivate recruits as they navigate the Royal Navy recruitment process and gear up for their health and fitness tests. Filmed and produced on a shoestring budget, on base or in the field, they show quick, no-nonsense cooking and debunk myths surrounding diet and nutrition in a way only a Royal Marine could.
Jack Ashdown, creative director, said “Fantastic news on both counts and a great day for the creative output of the agency. I’m immensely proud of my team and everyone in the agency that worked on them.”