e3 and LSU are now brand technology agency Great State

Big news: We've launched our new independent agency Great State (replacing the old e3 and LSU brands).

This means we now offer three core services all under one roof: Consulting, Experience, and Engineering (the key capabilities that modern marketers need).

Here's what Stuart Avery, our Group CEO, had to say in the marketing press about the new offering:

"We're bringing something fresh to the market. Clients don't want yet another traditional comms agency or another big management consultancy. They're tired of being pitched a 'new campaign' or 'death by PowerPoint'. Instead, they need a partner who can help them with the fundamental problem of staying relevant - which is tougher than ever when you look at how demanding today's consumers have become."

What's Great State's mission?

Our mission is to help brands stay relevant in a connected world.

It's our belief that stopping the slide into irrelevance is today's biggest business challenge. What was once magical is quickly mediocre. So clients need a fresh approach and a new agency model.

In the modern environment clients need focus and velocity. By combining LSU's deep consumer understanding with e3's 20-year heritage of digital delivery, we will help clients define and deliver the products and services that will drive the greatest value - at pace and with scale

What are we working on?

We're now 80 people strong and we'll continue to work with existing clients including adidas, Arla, Honda and The Royal Navy, as well as looking for new opportunities.

In terms of new projects, we'll continue engaging with leaders across the C-Suite at large organisations (whose roles encompass Brand, Growth, Marketing, Innovation, Technology and Transformation) and we'll work on projects both 'end-to-end' - to transform whole businesses - as well as on discrete deliverables.

In addition to working on client projects, we're aiming to build on the success of some of our own IP portfolio, which includes social media publishing platform Okey Dokey.

What inspired the new name?

We believe that we're living in an exciting time. Through our work, we'd like to restore the optimism around brands and their use of technology, as they have huge potential to positively shape our society - to help create a great state for us all.

For further information or press interviews contact Miranda Glover