How we design experiences
Creating digital products, services and experiences is easy. Creating ones that truly make a difference to real people? Not so much.
Since 1997, we’ve grown, innovated and evolved to meet the ever-changing demands of a world where new isn’t new for very long. And we’ve done it by pushing the latest technology to deliver more than the off-the-shelf, going beyond the industry standard, and challenging the accepted wisdom.
We only put work out into the world if it matters to a consumer, because that’s when it should matter to a client. Everything, from apps and responsive websites, to conversational interfaces, AI prototypes and digital transformation programmes, is designed to delight the user. To make their lives easier. And to meet their expectations, not just our clients’.
By rooting every last element in a fact, insight or piece of research, we cut out the guesswork. That’s what makes us different – we get under the skin of your brand and learn how your business really works. Ours is a process of co-creation, not just cooperation.
Agile working methods also mean each experience gets to market quicker and has more of an impact. With continuous testing and through rapid delivery cycles the experience is iteratively improved, constantly meeting ever-evolving consumer requirements.
Guaranteeing future capability and helping to protect our nation’s interests.
Over the past six years, following GDS principles, we have led the Royal Navy’s strategic digital programme.
We build continuous improvement through a programme of regular digital deliveries that sit under the broad umbrella of strategic transformation. This ensures both the real-time monitoring of impact and the securing of long term success.
To grasp the full scale and complexity of the Navy's needs, we have worked directly with the First Sea Lord and his executive team. We have spent many hours on board navy ships, to gain a deep understanding of the culture, user behaviours and needs.
The outcome is an ongoing program of award-winning digital projects. Recently we've overhauled the digital recruitment offering, engaging with potential recruits from their first digital touchpoints to their long-term career experience; increasing applicant registrations by over a third.
We have been shortlisted for no less than 15 awards including the DADIs, BIMAs, Digital Impact Awards and Personnel Today. Our careers page re-design was voted in the top three most engaging and impactful careers website by the Times Top 100 Graduate recruitment awards.
We orchestrate and deliver user-led digital products and services which help transform the lives of those with arthritis and accelerate research into finding a cure.
Arthritis Research UK has spent 50 years funding research into a condition that affects more than 10 million people nationwide. We have helped the charity complete a seismic shift in emphasis, away from pure research to a people-first strategy, delivering support and advice directly to those living with arthritis. And digital innovation is at the heart of the the new approach.
People with arthritis are benefitting directly from a new suite of digital products and services, including AVA, a ground-breaking AI virtual assistant powered by IBM Watson and brought to market in under 6 months from its initial conception.
Orange operates across 80 Countries and 220 territories offering a wide range of products and services to a diverse, growing audience in an ever-changing digital environment. A key challenge they face is maintaining a consistent Orange brand globally, across their wide range of products and services and varied, global audience base.
We have created and maintain an award-winning, immersive, responsive global brand platform that enables users to learn as they explore, while experiencing the new guidelines first-hand and on the move.
The site is accessed annually by over 10,000 Orange employees and 3rd party agencies across 29 countries and lies at the heart of the Orange brand expression. It forms the central point for its global roll-out and management, forming a critical component in the brand's reputation around the world.