{"data":{"prismic":{"blog_article":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 06: Everything that happened in June","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":30,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"June brought cold weather and social media ✨controversy✨. Meta are nabbing your content as AI training data, TikTok copies Instagram (again), and more updates from the State of Social this way. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-07-02","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/26eb8d24c0de58e1d319e0f96b2645a7/d47f1/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg","srcSet":"/static/26eb8d24c0de58e1d319e0f96b2645a7/b5b92/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/3ff6e/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 400w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/d47f1/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 800w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/86173/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 1200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/a5547/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 1600w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/a2a9f/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 7232w","srcWebp":"/static/26eb8d24c0de58e1d319e0f96b2645a7/0c129/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp","srcSetWebp":"/static/26eb8d24c0de58e1d319e0f96b2645a7/0e93d/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/2259f/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 400w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/0c129/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 800w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/45222/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 1200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/1f191/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 1600w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/72c99/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-06-everything-that-happened-in-june"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"article_type":"News","published":"2024-06-14","link":{"uid":"state-of-social-o5-your-may-update"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-o5-your-may-update"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 04: The essential April recap","spans":[{"start":0,"end":9,"type":"strong"},{"start":15,"end":34,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Better late than never, eh? Verity is back again with the next State of Social. In this series she takes the hard work out of staying on top of the *constantly* fluctuating world of social media. Whether you're a Social Media Manager looking to learn from your peers or whether you're a brand looking for a helping hand from the best - this one is for you. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-05-14","link":{"uid":"state-of-social-04-april-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-04-april-recap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 03: So, what happened in March?","spans":[{"start":0,"end":47,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"In this month's State of Social: Brands are getting intimate in your DMs; much like your mum's white blazer, all things come back in fashion, and the same goes for static formats on social; longer reels have arrived, and Pinterest delivers a body positivity slam dunk. Let's get cracking, shall we?","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-04-04","link":{"uid":"state-of-social-03-so-what-happened-in-march"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-03-so-what-happened-in-march"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"June 2024. It was cold. In fact, it was the coldest start to any summer on record. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If the chill in the air deterred you from venturing outside then maybe you spent a little more time scrolling social than usual. Maybe you spotted that viral AI disclaimer? Well, turns out it was fake but its sparked an interesting conversation about Meta's use of our data when it comes to training their AI. \n\nThis way for more information, and even more updates from the hectic world of social.","spans":[{"start":147,"end":152,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"Fake news 🚨","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Meta are going to use your social posts for AI training. Boo. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You may have seen an ‘Add Yours’ style Instagram story doing the rounds stating something along the lines of: ‘I do not give permission for Meta to use my content for AI training purposes’. It gained a lot of traction; even celebrities (Nadal, looking at you) were posting it thinking it would stop Meta taking content as training data.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Sadly, that viral moment turned out to be completely useless.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, what can you do?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"EU users can rely on European privacy laws and have the option of opting-out. Although Meta doesn’t make it easy. ","spans":[{"start":9,"end":13,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Head to the Settings > Privacy Centre > ‘How Meta uses information’. This section requires an authentication code sent via email (not ideal if you still use your teenage email address and long-forgotten password). We think it raises a question about Meta’s future popularity. This doesn’t seem like a path its users will easily be led down. What do you think?","spans":[],"direction":"ltr"},{"type":"heading2","text":"Instagram Stories are sticking around…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram is going to test ‘Stories Highlights’ on user profiles.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Despite social media platforms drifting away from the ‘social elements’ and more towards straight-up entertainment (cheers, TikTok) – this brand-new engagement tactic doubles down  where the platform is still seeing strong user activity i.e. Reels and Stories.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram’s big boss, Adam Mosseri, has said that this update is in response to a change in user behaviour. IG feed activity has seen a steady decline in recent years, with users posting less to their main profile than ever before, mainly posting to Stories, and interacting privately in DMs. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"‘Lately’, is a feature just for Stories. An automatically generated 'highlight feed' can be added to your profile showcasing your most recent activity. This will extend the shelf life of Stories, from 24 hours to anything up to 7 days. Hell yeah!  ","spans":[],"direction":"ltr"},{"type":"heading2","text":"TikTok gets collaborative","spans":[{"start":12,"end":25,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Hot off the press! TikTok is finally launching its very own collaboration feature.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Creators will be able to tag up to 5 collaborators in a post and profile links will be displayed in post details. Collaborators will have the option to decline, and brands will need to ‘approve’ this content (sound familiar?).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This step is very similar to the Instagram collaboration process but makes us ask the question; how did this update take so long to be released?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"On TikTok, users will be capped at collaborating up to a maximum of four times a month. This is a small change from Instagram, where six collaborators can be added to a single post and there's no limit to how many collaborator posts you can create each month.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Original, it is not. But this move is long-awaited by content creators and enables more options to monetise content, as well as increase reach.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Is this just another monthly update that pits TikTok higher than its Meta counterparts?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What do you think? 🤔","spans":[],"direction":"ltr"},{"type":"heading2","text":"YouTube launches live test of AI Ideas Generator","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Creative block. We all get it (lord knows it’s taken a good few hours to write this blog 😜) so what about a bit of help from our old friend AI?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"YouTube has launched a new AI idea generator to provide a little 'creative encouragement' when it comes to content creation inspiration.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The latest generative AI feature will be available to a select group of YouTube Studio users. YouTube say that it’s been designed to ‘…make it easier for creators to decide what to dream up and share next...  If you’re a creator in the experiment and you navigate to Studio > Analytics > Research on desktop, you’ll see ideas for content you could create to share on YouTube.’","spans":[{"start":133,"end":375,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"YouTube also says that the tool is designed to help creators tap into what topics their audience are resonating with, plus providing fresh concepts for truly unique video content.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Would you welcome this AI-driven change? We predict the insights could be useful – but also, intrigued to see what kind of new concepts AI can cook up for our creators!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Watch this space.","spans":[],"direction":"ltr"},{"type":"heading2","text":"That’s all folks!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Join us again, same time same place as we delve deeper into the crazy world that is social media. Adios!","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-06-everything-that-happened-in-june"}}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\n  query PrismicBlogArticleByDocumentID($uid: String!) {\n    prismic {\n      blog_article(uid: $uid, lang: \"en-gb\") {\n        ...prismicBlogArticleFields\n      }\n    }\n  }\n","id":"ZoK3yhYAADIA0qp5","lang":"en-gb","uid":"state-of-social-06-everything-that-happened-in-june","alternateLanguages":[]}}