{"data":{"prismic":{"blog_article":{"article_type":"News","title":[{"type":"heading1","text":"Why the Royal Navy chose Great State for the Next Generation","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We’re thrilled to announce, after a competitive tender process, we've been selected as a Royal Navy digital agency for the next two years; continuing to evolve the Royal Navy’s digital customer experience for the next generation. Today, as it was yesterday, we are dedicated to supporting the British Armed Forces.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":[{"type":"paragraph","text":"Why the Royal Navy chose Great State for the Next Generation","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-05-09","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/6e1318eebe5c964422e571d9f14b4a78/ea5de/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png","srcSet":"/static/6e1318eebe5c964422e571d9f14b4a78/6b0e5/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 200w,\n/static/6e1318eebe5c964422e571d9f14b4a78/a489e/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 400w,\n/static/6e1318eebe5c964422e571d9f14b4a78/ea5de/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 800w,\n/static/6e1318eebe5c964422e571d9f14b4a78/b36f0/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 1200w,\n/static/6e1318eebe5c964422e571d9f14b4a78/cfd9e/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 1600w,\n/static/6e1318eebe5c964422e571d9f14b4a78/96abc/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png 1808w","srcWebp":"/static/6e1318eebe5c964422e571d9f14b4a78/0c129/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp","srcSetWebp":"/static/6e1318eebe5c964422e571d9f14b4a78/0e93d/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 200w,\n/static/6e1318eebe5c964422e571d9f14b4a78/2259f/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 400w,\n/static/6e1318eebe5c964422e571d9f14b4a78/0c129/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 800w,\n/static/6e1318eebe5c964422e571d9f14b4a78/45222/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 1200w,\n/static/6e1318eebe5c964422e571d9f14b4a78/1f191/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 1600w,\n/static/6e1318eebe5c964422e571d9f14b4a78/70720/Zi-79N3JpQ5PTPxc_Newcontractblogheader.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"great-state-retains-royal-navy-collaboration-"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Gen Z appeal: how the Royal Navy got it right ","spans":[{"start":0,"end":45,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"We collaborate with the Royal Navy on more than just their digital transformation projects. We help them capture the attention of Gen Z audience through multi-channel creative campaigns. In this blog, find out how we influence and attract new recruits through multi-channel creative campaigns. Read on. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Ruston Butcher","job_title":"Account Director"},"thumbnail":{"dimensions":{"width":1200,"height":674},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/c9c3b9fa-6ee4-4652-b398-56dd3a1859c3_Blog_Burst_Cover_1200x674.jpg?auto=compress,format"},"article_type":"News","published":"2023-04-04","link":{"uid":"a-burst-of-gen-z-activity"},"image":{"dimensions":{"width":1200,"height":674},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/c9c3b9fa-6ee4-4652-b398-56dd3a1859c3_Blog_Burst_Cover_1200x674.jpg?auto=compress,format"},"_meta":{"uid":"a-burst-of-gen-z-activity"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"MyNavy: Using Umbraco in the Enterprise","spans":[{"start":0,"end":14,"type":"strong"},{"start":21,"end":29,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We frequently use Umbraco to deliver complex solutions. Its flexibility and ease of use make it the ideal platform to host enterprise integrations – no matter where the services live. MyNavy is a working example of the power of Umbraco as an enterprise solution - it boomed from hosting three product areas to seventeen, and it's still growing. Read on to find out how. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Andrew McKaskill","job_title":"Lead Technical Architect"},"thumbnail":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/8f105dad-11b0-4c67-b0eb-23a90f3c9d98_scale+up+.jpg?auto=compress,format"},"article_type":"Tech","published":"2023-07-12","link":{"uid":"mynavy-using-umbraco-in-the-enterprise"},"image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/8f105dad-11b0-4c67-b0eb-23a90f3c9d98_scale+up+.jpg?auto=compress,format"},"_meta":{"uid":"mynavy-using-umbraco-in-the-enterprise"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Five lessons from six months working on MyNavy","spans":[{"start":0,"end":46,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"David Chandler, Government Division Director at Great State, reflects on what it means to introduce digital innovation to a centuries old organisation. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"David Chandler","job_title":"Joint Managing Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/edfac139-c874-4529-975a-a3335efb19aa_navy+image+blog.jpg?auto=compress,format"},"article_type":"Opinion","published":"2022-07-13","link":{"uid":"five-lessons-from-six-months-working-on-mynavy"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/edfac139-c874-4529-975a-a3335efb19aa_navy+image+blog.jpg?auto=compress,format"},"_meta":{"uid":"five-lessons-from-six-months-working-on-mynavy"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We’re thrilled to announce, after a competitive tender process, Great State has been selected as a Royal Navy digital agency for the next two years.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our response was more than a pitch, it was our chance to lay out a bold vision for the future, evolving the Royal Navy’s digital customer experience for the next generation. This allowed us to tap into twelve years of collaboration with the defence sector, giving us deep knowledge and unique insights to lean into. With evolving user needs and diverse considerations for Corporate Comms and Recruitment, the Royal Navy saw how our proposal strived to close the ‘digital expectation gap’ between audience and organisation.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"More than any time in recent memory, our nation’s defence is front of mind with the public. This meant that our approach could never be ‘business as usual’. Thankfully, it didn’t have to be – we’d spent months laying critical foundations for change, including going live with the first phase of the new Royal Navy website with a new content strategy, refined recruitment process and design system, forward looking technical architecture and moving Microsoft Dynamics to the cloud.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our proposal allowed us to showcase a truly user-centred strategy spanning the next two years, targeting a fragmented and tribal Generation Z with highly relevant experiences and more agile social content. Converting this initial interest into hyper-personalised journey’s on the site was another pillar of the presentation, as was demonstrating how creative technology can be harnessed to immerse the public into the often unseen global work of the Royal Navy.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":"The Royal Navy website (Webby Award winner 2024)","content_width_image":{"dimensions":{"width":1920,"height":1080},"alt":"The Royal Navy website (Webby Award winner 2024) ","copyright":null,"url":"https://images.prismic.io/greatstate/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/2c33ca0ce517c6e0d9bca0fccd40f42b/ac2a7/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png","srcSet":"/static/2c33ca0ce517c6e0d9bca0fccd40f42b/2f903/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png 320w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/96d29/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png 640w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/ac2a7/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png 1280w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/a3403/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.png 1920w","srcWebp":"/static/2c33ca0ce517c6e0d9bca0fccd40f42b/80f20/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.webp","srcSetWebp":"/static/2c33ca0ce517c6e0d9bca0fccd40f42b/c172f/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.webp 320w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/c03cf/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.webp 640w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/80f20/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.webp 1280w,\n/static/2c33ca0ce517c6e0d9bca0fccd40f42b/14e3c/ZjC1593JpQ5PTQyt_GS_RN_Website_CaseStudy_Press_Asset_3.webp 1920w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"The last two years also set new standards for quality in social media content and digital innovation, winning awards ranging from the Grand Prix at the Digital Impact Awards and BIMA Gold for Digital Transformation through to The Drum Roses Award for social creativity.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Now, we’re looking forward to what’s ahead. As a digital agency, we’re putting plans into action: continuing to work closely with the Royal Navy’s team of experts and collaborating with the organisation’s wide roster of agencies. Today, as it was yesterday, we are dedicated to supporting the British Armed Forces.","spans":[],"direction":"ltr"},{"type":"heading2","text":"David Chandler, Joint Managing Director, Great State","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"When I stood up at the end of our pitch and said 'the best is yet to come' I meant it. We’re incredibly proud to extend our relationship with the Royal Navy and intend to deliver on our promise to shape their future digital experience through our unique blend of strategic, technical, UX and creative talent and our track record of collaborating with the Navy’s experts.\"","spans":[{"start":0,"end":372,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"Stewart Robinson, Navy Digital, Royal Navy","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“The Great State team impressed us with their energy and the depth of their thinking with new ideas and ways of approaching our challenges. I'm looking forward to collaborating with them through the duration of the new contract.”","spans":[{"start":0,"end":229,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"great-state-retains-royal-navy-collaboration-"}}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\n  query PrismicBlogArticleByDocumentID($uid: String!) {\n    prismic {\n      blog_article(uid: $uid, lang: \"en-gb\") {\n        ...prismicBlogArticleFields\n      }\n    }\n  }\n","id":"Zc3v2BEAACMAUuL0","lang":"en-gb","uid":"great-state-retains-royal-navy-collaboration-","alternateLanguages":[]}}