{"data":{"prismic":{"case_study":{"_meta":{"lastPublicationDate":"2023-12-11T09:46:41+0000"},"text":[{"type":"paragraph","text":"army.mod.uk: bringing the service’s public face up to date online.","spans":[{"start":0,"end":66,"type":"strong"}]}],"title":[{"type":"paragraph","text":"The British Army","spans":[{"start":0,"end":16,"type":"strong"}]}],"landscape_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg?auto=compress,format"},"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.jpg?auto=compress,format"},"seodescription":[{"type":"paragraph","text":"army.mod.uk: bringing the service’s public face up to date online.","spans":[]}],"seotitle":[{"type":"paragraph","text":"The British Army","spans":[]}],"largeDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5048923679060664,"src":"/static/e7ffecc663998fab77deff3ff04a5328/d47f1/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg","srcSet":"/static/e7ffecc663998fab77deff3ff04a5328/b5b92/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg 200w,\n/static/e7ffecc663998fab77deff3ff04a5328/3ff6e/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg 400w,\n/static/e7ffecc663998fab77deff3ff04a5328/d47f1/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg 800w,\n/static/e7ffecc663998fab77deff3ff04a5328/86173/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg 1200w,\n/static/e7ffecc663998fab77deff3ff04a5328/e3107/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.jpg 1280w","srcWebp":"/static/e7ffecc663998fab77deff3ff04a5328/0c129/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp","srcSetWebp":"/static/e7ffecc663998fab77deff3ff04a5328/0e93d/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp 200w,\n/static/e7ffecc663998fab77deff3ff04a5328/2259f/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp 400w,\n/static/e7ffecc663998fab77deff3ff04a5328/0c129/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp 800w,\n/static/e7ffecc663998fab77deff3ff04a5328/45222/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp 1200w,\n/static/e7ffecc663998fab77deff3ff04a5328/80f20/4bdb3e11-8807-451e-bc13-3e8e403f37f0_GS_Website_Army_Landscape_1280x511px.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"smallDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":0.9343283582089552,"src":"/static/be2fec48d4b159d20c98732fed9001dc/6dbb7/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.jpg","srcSet":"/static/be2fec48d4b159d20c98732fed9001dc/b5b92/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.jpg 200w,\n/static/be2fec48d4b159d20c98732fed9001dc/3ff6e/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.jpg 400w,\n/static/be2fec48d4b159d20c98732fed9001dc/6dbb7/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.jpg 626w","srcWebp":"/static/be2fec48d4b159d20c98732fed9001dc/a5e78/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.webp","srcSetWebp":"/static/be2fec48d4b159d20c98732fed9001dc/0e93d/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.webp 200w,\n/static/be2fec48d4b159d20c98732fed9001dc/2259f/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.webp 400w,\n/static/be2fec48d4b159d20c98732fed9001dc/a5e78/9119045a-2c16-443c-80e7-60119fdbbed8_GS_Website_Army_Portrait_626x670px.webp 626w","sizes":"(max-width: 626px) 100vw, 626px","presentationWidth":626}}},"body":[{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"What the Army wanted","spans":[]},{"type":"paragraph","text":"The Army’s main public-facing website, army.mod.uk, was showing its age. The Army wanted it bringing up to date so it would be more structured, easier to use, and with a new look.","spans":[]},{"type":"heading2","text":"What we did","spans":[]},{"type":"paragraph","text":"army.mod.uk is intended to articulate the structure, purpose and objectives of the British Army to a diverse set of audiences. These include journalists, students, politicians, veterans and military enthusiasts. The redesign needed a strong focus on news and events, in order to engage all these groups – and the general public – and help them understand more about “your Army”.","spans":[{"start":0,"end":11,"type":"hyperlink","data":{"link_type":"Web","url":"http://army.mod.uk"}}]},{"type":"paragraph","text":"The new site was built to Government Data Services (GDS) standards, following a user-centred approach.","spans":[]},{"type":"heading2","text":"The outcome","spans":[]},{"type":"paragraph","text":"The new-look army.mod.uk is more visually appealing than its predecessor and delivers a better experience for users. It also achieved a significant piece of digital housekeeping. By introducing local regimental sections, the Army was able to rationalise its previously fragmented online presence, replacing over 100 separate websites with just one.","spans":[{"start":13,"end":24,"type":"hyperlink","data":{"link_type":"Web","url":"http://army.mod.uk"}}]},{"type":"heading2","text":"Get in touch","spans":[]},{"type":"paragraph","text":"Contact us to see how we can breathe new life into your website.","spans":[{"start":0,"end":10,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact/"}}]}]}}],"relatedCaseStudies":[{"case_study":null},{"case_study":null},{"case_study":{"__typename":"PRISMIC_Case_study","intro_text":[{"type":"paragraph","text":"Transforming how the British Army connects with the next generation of 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