{"data":{"prismic":{"case_study":{"_meta":{"lastPublicationDate":"2023-12-11T09:45:48+0000"},"text":[{"type":"paragraph","text":"Using digital to deliver a £2m uplift in sales through ecommerce.","spans":[{"start":54,"end":55,"type":"strong"},{"start":64,"end":65,"type":"strong"}]}],"title":[{"type":"paragraph","text":"The View from The Shard","spans":[{"start":0,"end":23,"type":"strong"}]}],"landscape_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg?auto=compress,format"},"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.jpg?auto=compress,format"},"seodescription":[{"type":"paragraph","text":"Using digital to deliver a £2m uplift in sales through ecommerce","spans":[]}],"seotitle":[{"type":"paragraph","text":"The View from The Shard","spans":[]}],"largeDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5048923679060664,"src":"/static/d6b7e2c15c76f1e2e1afb62fe07f788a/d47f1/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg","srcSet":"/static/d6b7e2c15c76f1e2e1afb62fe07f788a/b5b92/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg 200w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/3ff6e/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg 400w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/d47f1/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg 800w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/86173/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg 1200w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/e3107/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.jpg 1280w","srcWebp":"/static/d6b7e2c15c76f1e2e1afb62fe07f788a/0c129/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp","srcSetWebp":"/static/d6b7e2c15c76f1e2e1afb62fe07f788a/0e93d/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp 200w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/2259f/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp 400w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/0c129/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp 800w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/45222/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp 1200w,\n/static/d6b7e2c15c76f1e2e1afb62fe07f788a/80f20/412e1654-7e8c-4aec-bafa-3426df93ae9c_GS_Website_Shard_Landscape_1280x511px.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"smallDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":0.9343283582089552,"src":"/static/39518b8abd77615dbc6c9165be1e20d8/6dbb7/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.jpg","srcSet":"/static/39518b8abd77615dbc6c9165be1e20d8/b5b92/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.jpg 200w,\n/static/39518b8abd77615dbc6c9165be1e20d8/3ff6e/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.jpg 400w,\n/static/39518b8abd77615dbc6c9165be1e20d8/6dbb7/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.jpg 626w","srcWebp":"/static/39518b8abd77615dbc6c9165be1e20d8/a5e78/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.webp","srcSetWebp":"/static/39518b8abd77615dbc6c9165be1e20d8/0e93d/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.webp 200w,\n/static/39518b8abd77615dbc6c9165be1e20d8/2259f/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.webp 400w,\n/static/39518b8abd77615dbc6c9165be1e20d8/a5e78/e4a19a8a-f986-4b07-aa46-416d6a65fbff_GS_Website_Shard_Portrait_626x670px.webp 626w","sizes":"(max-width: 626px) 100vw, 626px","presentationWidth":626}}},"body":[{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We designed a digital retail solution that put the customer at its heart, all the time maintaining a single-minded focus on optimising conversion and revenue.","spans":[]},{"type":"paragraph","text":"We developed a digital strategy focused on the numbers; increasing customers to the website and converting at a higher rate. To achieve this the solution had to couple beautifully executed experience design underpinned by a streamlined eCommerce journey.","spans":[]}]}},{"__typename":"PRISMIC_Case_studyBodyFull_width_image","type":"full_width_image","primary":{"caption":null,"full_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/fe205818-d673-48b0-9e78-9b9ae77d470c_GS_Website_Shard_Work_Website_1600x900px.jpg?auto=compress,format"},"full_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/be79d7457c4a8440fc9f13e7901a6443/d47f1/fe205818-d673-48b0-9e78-9b9ae77d470c_GS_Website_Shard_Work_Website_1600x900px.jpg","srcSet":"/static/be79d7457c4a8440fc9f13e7901a6443/b5b92/fe205818-d673-48b0-9e78-9b9ae77d470c_GS_Website_Shard_Work_Website_1600x900px.jpg 200w,\n/static/be79d7457c4a8440fc9f13e7901a6443/3ff6e/fe205818-d673-48b0-9e78-9b9ae77d470c_GS_Website_Shard_Work_Website_1600x900px.jpg 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touch.","spans":[{"start":62,"end":74,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:neil.collard@greatstate.co"}}]}]}}],"relatedCaseStudies":[{"case_study":{"__typename":"PRISMIC_Case_study","intro_text":[{"type":"paragraph","text":"Transforming passenger experience and driving growth at Bristol 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