{"data":{"prismic":{"case_study":{"_meta":{"lastPublicationDate":"2024-07-12T09:58:15+0000"},"text":[{"type":"paragraph","text":"Applying IBM Watson technology to transform people's lives.","spans":[]}],"title":[{"type":"paragraph","text":"Versus Arthritis","spans":[{"start":0,"end":16,"type":"strong"}]}],"landscape_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg?auto=compress,format"},"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.jpg?auto=compress,format"},"seodescription":[{"type":"paragraph","text":"Applying IBM Watson technology to transform people's lives","spans":[]}],"seotitle":[{"type":"paragraph","text":"Versus Arthritis","spans":[]}],"largeDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5048923679060664,"src":"/static/330a94be050719e84349a54704417e36/d47f1/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg","srcSet":"/static/330a94be050719e84349a54704417e36/b5b92/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg 200w,\n/static/330a94be050719e84349a54704417e36/3ff6e/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg 400w,\n/static/330a94be050719e84349a54704417e36/d47f1/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg 800w,\n/static/330a94be050719e84349a54704417e36/86173/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg 1200w,\n/static/330a94be050719e84349a54704417e36/e3107/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.jpg 1280w","srcWebp":"/static/330a94be050719e84349a54704417e36/0c129/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp","srcSetWebp":"/static/330a94be050719e84349a54704417e36/0e93d/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp 200w,\n/static/330a94be050719e84349a54704417e36/2259f/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp 400w,\n/static/330a94be050719e84349a54704417e36/0c129/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp 800w,\n/static/330a94be050719e84349a54704417e36/45222/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp 1200w,\n/static/330a94be050719e84349a54704417e36/80f20/0817d7bb-eb76-4865-a26d-54d26c469e51_GS_Website_VA_Landscape_1280x511px.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"smallDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":0.9343283582089552,"src":"/static/b88e90248962718727e9eeaf737bf199/6dbb7/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.jpg","srcSet":"/static/b88e90248962718727e9eeaf737bf199/b5b92/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.jpg 200w,\n/static/b88e90248962718727e9eeaf737bf199/3ff6e/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.jpg 400w,\n/static/b88e90248962718727e9eeaf737bf199/6dbb7/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.jpg 626w","srcWebp":"/static/b88e90248962718727e9eeaf737bf199/a5e78/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.webp","srcSetWebp":"/static/b88e90248962718727e9eeaf737bf199/0e93d/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.webp 200w,\n/static/b88e90248962718727e9eeaf737bf199/2259f/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.webp 400w,\n/static/b88e90248962718727e9eeaf737bf199/a5e78/e84bfb91-5952-4b0e-a55f-23ed3ab13e5a_GS_Website_VA_Portrait_626x670px.webp 626w","sizes":"(max-width: 626px) 100vw, 626px","presentationWidth":626}}},"body":[{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Versus Arthritis has spent 80 years funding research into a condition that affects more than 11 million people nationwide.","spans":[]},{"type":"paragraph","text":"In addition to improving the efficiency of the fundraising engine, we have helped the charity complete a seismic shift in emphasis to develop digital products and services that help people with arthritis directly.","spans":[]},{"type":"paragraph","text":"Arthritis Virtual Assistant (AVA) was one of the first IBM Watson powered services to launch in the UK. We utilised AI's ability to understand unstructured data to extract insight from the research that Versus Arthritis have funded over the last 80 years to provide tailored information and advice to the individual.","spans":[]}]}},{"__typename":"PRISMIC_Case_studyBodyFull_width_image","type":"full_width_image","primary":{"caption":null,"full_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/9d7d5302-625f-4e0f-a50d-601d9205837f_GS_Website_VA_Work_1600x900px.jpg?auto=compress,format"},"full_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/e2cd9a2858e65ad308a9ec855f1eff47/d47f1/9d7d5302-625f-4e0f-a50d-601d9205837f_GS_Website_VA_Work_1600x900px.jpg","srcSet":"/static/e2cd9a2858e65ad308a9ec855f1eff47/b5b92/9d7d5302-625f-4e0f-a50d-601d9205837f_GS_Website_VA_Work_1600x900px.jpg 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touch.","spans":[{"start":55,"end":67,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:hello@greatstate.co","target":"_blank"}}],"direction":"ltr"}]}}],"relatedCaseStudies":[{"case_study":{"__typename":"PRISMIC_Case_study","intro_text":[{"type":"paragraph","text":"Delivering a global digital transformation strategy with 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lastPublicationDate\n        }\n        text: intro_text\n        title\n        landscape_image\n        portrait_image\n        seodescription\n        seotitle\n        largeDeviceImage: landscape_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        smallDeviceImage: portrait_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        body {\n          ... on PRISMIC_Case_studyBodyQuote {\n            type\n            primary {\n              text\n              author {\n                ... on PRISMIC_Person {\n                  name\n                  job_title\n                  profile_picture\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Case_studyBodyText {\n            type\n            primary {\n              text\n            }\n          }\n          ... on PRISMIC_Case_studyBodyVideo_embed {\n              type\n              primary {\n                vimeo_id\n              }\n            }\n          ... on PRISMIC_Case_studyBodyFull_width_image {\n            type\n            primary {\n              caption\n              full_width_image\n              full_width_imageSharp {\n                childImageSharp {\n                  ...prismicGatsbyImageSharp\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Case_studyBodyFigure_block {\n            type\n            fields {\n              figure\n              label\n            }\n          }\n        }\n        relatedCaseStudies: related_case_studies {\n          case_study {\n            ... on PRISMIC_Case_study {\n              ...prismicCaseStudyCardNoTitle\n            }\n          }\n        }\n      }\n    }\n  }\n","id":"XYoizBIAACQAZf0K","lang":"en-gb","uid":"versus-arthritis","alternateLanguages":[]}}