As ASOS expanded at home and abroad, we helped them set a clear vision, understand their consumers and define new propositions and marketing activity.

We defined ASOS’s core twenty-something audience, how their needs and attitudes differed by market and the products, services and marketing activities that would drive ongoing engagement amidst a sea of competition.

Our work helped ASOS to successfully launch into a range of global markets, increase UK sales by 25% and inspire a range of new digital services and experiences.

For more information on our work with ASOS, contact Matt Boffey here.