•14 Feb 2025
Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To
•10 Sep 2025•1 min read
Brands everywhere face an existential challenge: how do we attract Gen Z and keep them coming back?
After surveying 2,200 UK-based participants, including 350 Gen Z digital deep dives, we've found the answer. In Loyalty By Design, we cracked the Gen Z loyalty code.
In this report, you’ll find:
- First-hand insights from Gen Z: what drives them away online, and what keeps them coming back
- Key quantitative findings drawn from our three-phase research
- Real-world examples from DX leaders at ASOS, Waitrose and Jaguar Land Rover (JLR)
- Immediate actions to help you create digital experiences Gen Z choose to return to.
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