Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To

Brands everywhere face an existential challenge: how do we attract Gen Z and keep them coming back?

After surveying 2,200 UK-based participants, including 350 Gen Z digital deep dives, we've found the answer.  In Loyalty By Design, we cracked the Gen Z loyalty code.

In this report, you’ll find: 

  • First-hand insights from Gen Z: what drives them away online, and what keeps them coming back
  • Key quantitative findings drawn from our three-phase research 
  • Real-world examples from DX leaders at ASOS, Waitrose and 
Jaguar Land Rover (JLR) 
  • Immediate actions to help you create digital experiences Gen Z choose to return to.

Read it here.

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