Cookies Policy

1 Overview

Our website uses cookies to distinguish you from other users of our website (“Site”). This helps us to make your experience on this website easy, useful and reliable. We gather information about site usage to assist in the improvement and development of our services. By continuing to browse the site, you are agreeing to our use of cookies.

To do this we sometimes place small amounts of information on your computer, mobile phone or device. These small files are known as ‘cookies’ and are used to collect information about how you browse this website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

1.1 What are cookies?

Cookies are small files of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

Some cookies (referred to as session cookies) are automatically deleted after you finish using a website, but other cookies (referred to as persistent cookies) can be stored on your computer for different lengths of time depending on what function they perform. Session cookies are temporary and are deleted when you leave a website or close your web browser, whereas persistent cookies last for a fixed period of time, defined within the cookie, and allow the website to recognise your device and track repeat visits.

We have placed cookies on your device to help make this website better, and to protect our systems from malicious users. Some of the cookies we use are essential for the site to work and others are non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

2 How to control cookies on this Site

You can block cookies by changing the settings on your browser. This allows you to block all or some cookies or receive a warning before a cookie is stored.

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites you can visit

We do not attempt to monitor the browsing behaviour of individual users through any hidden means.

3 How does the Great State Site use cookies?

We use cookies to improve your experience of our website. Here’s what they help us do:

  • Recognise your device so you don't have to repeatedly provide us with the same information, for example filling out forms across the site
  • Measure how people are using different parts of the website, so we can update and make improvements based on your needs
  • Measure website performance so we can show value for money in the delivery of information and services
  • Analyse anonymised data so that we can better understand how people interact with government services, and make improvements
  • Support users’ sharing of information on the website via social media
  • Measure the effectiveness of advertising campaigns that we have endorsed
  • Tracking your use of this website so that we can tailor advertising to be more relevant to you on social media and other websites (using third-party networks)
  • Statistical information collected using Google Analytics - No information obtained can be used to identify individual users. You can find more details about how this affects your privacy at the Google Analytics Privacy Centre. To stop sending information to Google Analytics, an Opt-out Browser Add-on is available. Also you can configure your browser to enable you to choose which, if any, cookies are allowed to be created.
  • Information provided by users through online forms is held in our UK based secure data centres and is retained in line with the General Data Protection Regulation and our Privacy Policy, which is available here.
  • When using our online forms we record your IP address and also details of which browser you are using.  We may use this information in conjunction with any information entered in the form

4 What do the cookies on this Site do?

The cookies used on this website can be grouped into the following categories:

  • Strictly necessary cookies – These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of a website, use a shopping cart or make use of e-billing services.
  • Analytical/Performance cookies – These allow us to recognise and count the number of visitors to our Site and to see how visitors move around our Site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. This helps improve performance and creates a better user experience.
  • Functionality cookies – These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies – These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. These enable us to enhance our website with services provided by third-parties.

Some cookies are set directly by Great State. Others are set by third-parties when you visit this website. Third-party cookies include those set by advertising networks, the partners we use for web analytics (e.g. Google Analytics), and external websites delivering embedded content and videos (e.g. YouTube).

The cookies used by this website contain unique identifiers, however this is information is anonymised and cannot be used to identify you personally or find out who you are. Great State does not sell any information collected by cookies.

4.1 Strictly necessary cookies

The Great State website does not use strictly necessary cookies.

4.2 Analytical / Performance cookies

4.2.1 Google Analytics, Google Tag Manager

These cookies help us accurately estimate the number of visitors to the website and provide us with a better understanding of how our customers use our website.

Google Analytics sets the following cookies:

Cookie nameExpiration timePurpose
_ga2 yearsThis cookie is used to distinguish users, which helps us to count how many people visit our website
_gat10 minutesUsed to manage the rate at which page view requests are made
_gidWhen you close your browserThis helps us count how many people visit our website
_gac_UA_27818596-190 daysContains campaign related information for the user

4.2.2 Hotjar

Hotjar is used to record and display user performance of our Site. We collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not personally identify anyone.

Cookie nameExpiration timePurpose
_hjincludedInSample2 yearsThis cookie is used to distinguish users, which helps us to count how many people visit our website
_gat365 daysThis session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels (which show the proportion of users that progress through a sequence of webpages.

On occasion we may implement surveys / polls and other services provided by Hotjar on this website, for full details of cookies included please see the following link:

4.3 Functionality Cookies

Functionality cookies are used to allow our site to work properly. They may be used to remember choices you make on forms and allow us to provide enhanced and more personal features.

Cookie nameExpiration timePurpose
_hjincludedInSample2 yearsThis cookie is used to distinguish users, which helps us to count how many people visit our website
gaShowSiteOverlayThis session cookie is added if the user has come from or (it controls the ‘we have merged’ overlay).

4.4 Marketing Cookies

4.4.1 4.4.1 Marketing and Advertising Cookies

These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They are only placed on our site with our permission. They remember that you have visited our site and this information is shared with other organisations such as advertisers. These cookies are often linked to website functionality provided by the advertisers.

Cookie nameExpiration timePurpose
14 days1 year These cookies are written by DoubleClick / Google for the purpose of showing advertisements based on what’s relevant to a user.
lidc1 cookie used for routing
bcookie1 cookie browser ID cookie
bscookie1 secure browser ID cookie
L1cCurrent browser ID cookie
BizoID6 LinkedIn Ad analytics
BizoData6 LinkedIn Ad analytics
BizoUserMatchHistory6 LinkedIn Ad analytics
BizoNetworkPartnerIndex6 LinkedIn Ad analytics
OneTrust Cookie Consent These cookies are set by the OneTrust Cookie Consent & Website Scanning solution.

Linkedin cookies are subject to change, please see the most recent list here:

4.5 Session Cookies

Our website makes use of session cookies to enable us to identify requests from the same browser during a limited time window, and provides a way to persist variable values for the duration of that session. Session cookies are essential for the website to operate and are set upon your arrival to the site. These cookies are deleted when you close your browser.

4.6 Third Party Cookies

If you go onto a website that contains embedded content such as banner advertising or you click a link through to a third-party website from our Site, then you may be sent cookies from these websites. We don’t control the setting of these cookies and are not responsible for them. You should check the third-party website for information about how their cookies work and how to manage them.

5 5 Data protection and privacy

We take your privacy seriously. For more information about how and why we collect and use personal data, please visit our privacy page