work / The British Army

The British Army bringing the service’s public face up to date online.

What the Army wanted

The Army’s main public-facing website,, was showing its age. The Army wanted it bringing up to date so it would be more structured, easier to use, and with a new look.

What we did is intended to articulate the structure, purpose and objectives of the British Army to a diverse set of audiences. These include journalists, students, politicians, veterans and military enthusiasts. The redesign needed a strong focus on news and events, in order to engage all these groups – and the general public – and help them understand more about “your Army”.

The new site was built to Government Data Services (GDS) standards, following a user-centred approach.

The outcome

The new-look is more visually appealing than its predecessor and delivers a better experience for users. It also achieved a significant piece of digital housekeeping. By introducing local regimental sections, the Army was able to rationalise its previously fragmented online presence, replacing over 100 separate websites with just one.

Get in touch

Contact us to see how we can breathe new life into your website.

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