Nottingham Trent University
Empowering a digital-first university
Class of 2025
Nottingham Trent University (NTU) has big ambitious to become the most digitally sophisticated university in the UK, by 2025.
An enhanced digital customer experience ensures that students, faculty, and alumni are connected to the resources they need to stay on track. But before the university can meet audience needs and transform its digital estate, it needs to understand the pain points of the ever-shifting student experience. We joined NTU to first find out exactly what Gen Z students want – and need – from their digital CX.
Adaptive learning
Nottingham Trent University and Great State came together to build a practical and productive roadmap of solutions, aligned to the institution’s 2025 ambition. The research initiative strategically identifies opportunities for continued innovation – opportunities that seamlessly complement NTU's core competencies and technical infrastructure.
Back to school
Exhaustive and user-led, desk research was just the start. To truly understand student needs, a combination of quantitative and qualitative user research was needed. This comprehensive approach included one undergraduate survey, ten one-to-one student interviews, and a total of nine research workshops with undergraduates, further education students, and apprentices in attendance.
That data became a series of experience maps, covering everything from user journeys to pain points and opportunities. Easily editable to keep up with future insights, the experience maps equipped NTU with a clear picture of student needs and priorities for implementation. So far, over 25 opportunities have been identified – with some projects already underway.
