This article is the first in a series that seeks to provide answers and guidance when embarking on a move to Sitecore XM Cloud, and to start with, Technical Director Gary, is looking at some of the key benefits and strategic considerations of migrating. Let's get into it.
Keep up with the latest news and expert opinion from us all at Great State
Copywriting for Gen Z
Amy writes for a whole host of our clients across a huge range of digital touch points. Website, email, social; you name it, she's on it. Lots of businesses are already adapting for their next major user group, but a digital experience optimised for Gen Z is nothing without that move them through it. Read more on how to get it right.
Most organisations have a 'Zach'. Zach has worked at the company for years; witnessing the comings and goings, the good times and the bad. Zach came up with a solid strategy in 2018 but that goose is no longer laying the golden egg. Now's the time to pivot, to overcome the institutional folklore, and look to Conversion Rate Optimisation.
Last June, Google sunsetted the much-loved Universal Analytics (UA) and in its place, we were handed Google Analytics 4. GA4 has been met with some criticism, so in this post, Analyst Sam, shares his predictions and wish list for GA4 in 2024. Think AI, privacy, accessibility, the return of views and some serious competition. Read more here.
As you might expect, our Social Media Manager really loves social media. Instagram, TikTok, BeReal, Meta, X, Snapchat; you name it, Verity is all over it. We thought all this insight was too good to keep to ourselves, so we’re happy to introduce the State of Social. The content series where we lift the lid on how to not just do social well, but smash it.
Great State was founded in 1997; a time when the world was just waking up to the possibilities of digital in our everyday lives. A fundamental part of moving forward is embracing change, and that's why we're delighted and excited to announce a major shift in our leadership team. Introducing Jinny and David, our two new Managing Directors.
Jinny is one of our newly appointment Managing Directors. She knows Great State inside out, she's hands on with our clients, our people, our processes and our culture. A professional plate spinner and problem solver; Jinny has the business knowledge and the people skills to get teams up and running at speed. She's focused, friendly and we'd be lost without her. Hello, Jinny!
Meet David! He's one of our (two) new appointed Managing Directors. He's jointly responsible for running the business and shaping the future of Great State. He's a real leader and brings with him a huge amount of experience from across the industry. A stickler for detail; he's a Great Person who ensures that the team produces nothing less than great work for our clients.