OpinionCHOOSE YOUR FIGHTER: level up with gamification Gamification isn’t a new marketing trend but now it's booming thanks to Gen Z influence. Ruston explains why brands should switch on and press play when it comes to gamification strategies.CHOOSE YOUR FIGHTER: level up with gamification By Account Director, Ruston Butcher•08 Dec 2022
NewsTwelve years of collaboration: A digital take off with Bristol AirportOne website, one designer, a client relationship spanning over ten years, and a whole lot of digital progress. Introducing our latest project to go live: Bristol Airport. Twelve years of collaboration: A digital take off with Bristol AirportBy Lead Experience Designer, James Humphrey•28 Nov 2022
NewsDefence Hackathon 2022We’ve been partnering with the Ministry of Defence on their digital products for some time now, delivering transformational solutions at scale. So, it felt great when we were invited to be official partners at Defence Hackathon 2022. Read all about it here in this latest blog post. Defence Hackathon 2022By Head of Delivery, Will Garwood•22 Nov 2022
OpinionIn at the deep end – creating content for The Royal Navy We know that Gen Z want authenticity when it comes to the content they consume, so when our Social Media Manager, Chris, found himself waist deep in mud on a military base, he knew he was hitting the brief for the Navy's recruitment takeovers. In at the deep end – creating content for The Royal Navy By Social Media Manager, Chris Holbrook•10 Nov 2022
OpinionThe unstable foundations of exclusive AI Some AI programmes are being built on biased data and honestly, the consequences are scary. Here, Jayme, talks about the impact of badly designed AI, what happens when it goes wrong, and how important it is that we build inclusive tech.The unstable foundations of exclusive AI By Quality Assurance Analyst, Jayme Piotrowski•27 Oct 2022
OpinionCX strategy 101: how to get it rightMany customer experiences are excellent. But as we all know first-hand, many more are bad. Lead Product Strategist, Mo, explains how brands can learn about customers’ sentiments and translate these into experiences that deliver. Could digital-era disruptors differentiate by creating the best CX in their sector?CX strategy 101: how to get it rightBy Lead Product Strategist, Mo Morgan•20 Oct 2022
TechThe secret to peak digital performance: soak, stress and spike testsPerformance testing concerns itself with the usability and reliability of a site or service in its ideal state and taking the time to do it well can quite literally make or break your project. In this latest blog post, Neil explains why quality assurance is worth your time. The secret to peak digital performance: soak, stress and spike testsBy Head of Quality Assurance, Neil Collins•11 Oct 2022
OpinionFrom agency to client and back again - what I learned from a change of perspectiveAccount Director Harry has worked agency side, client side, then back to agency for Higher Education clients. Read on to find out what he's learnt from a career spanning the two. From agency to client and back again - what I learned from a change of perspectiveBy Account Director, Harry Birch•26 Sep 2022
