Keep up with the latest news and expert opinion from us all at Great State

Reports

Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To

The latest phase in our Gen Z insight programme has landed. This time, we've cracked the Gen Z loyalty code. The answer? They aren't loyal to brands, they're loyal to experiences.

By Great State•10 Sep 2025

Reports

Shifting States: A new way for brands to understand Gen Z's fluid state of mind

Shifting States is the name of our UK representative research into Gen Z that offers brands a new way to connect with a generation defined by change.

By Great State•14 Feb 2025

Reports

The Higher Education Digital Experience Report

Our new research deep dives into the current digital landscape of Higher Education. The results reveal an emerging Digital Experience Gap within universities, which is only set to increase.

By Strategy Director, Nicola Hinds•21 Jun 2022

Reports

Latest report: the reality of transformation

Despite being a widely-used concept since the early 2000s, transformation is..

By Strategy Director, Nicola Hinds•28 Jan 2019

Reports

Great Expectations: the travel issue

Over the past decade, the number of flights taken by people from the UK has..

By Lead Strategist, Kate Fitzpatrick•03 Dec 2018

Reports

Great Expectations: The Football Issue

Great State are delighted to announce the launch of a new deep dive report into..

By Guest•04 Oct 2017