OpinionGet ready, set, and go. GA4 is revving up and it's time to get moving. We’re busy preparing our clients for the big migration from GA3 to GA4 in July. Being ready for the shift will make a huge difference when it comes to your site sinking, or swimming. Luckily, our digital analyst, Sam, lends brands some advice...By Digital Analyst, Sam Berger•01 Feb 2023
OpinionBrandification, not blandification - why brands need to stop falling into copycat functionalityUX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression – so how can brands still create competitive advantages through intelligent design?By Creative Director, Matt Powell•26 Jan 2023
Opinion5 ways employee engagement tools can reconnect a remote workforceResearch has revealed half of Millennials left a job because of mental health reasons and campaigners have called for more to be done to address the impact the pandemic has had on young people. Creating data-informed employee engagement tools for your dispersed workforce could be the answer to staff happiness and retention. Read on. By Division Director, David Chandler•10 Jan 2023
OpinionCHOOSE YOUR FIGHTER: level up with gamification Gamification isn’t a new marketing trend but now it's booming thanks to Gen Z influence. Ruston explains why brands should switch on and press play when it comes to gamification strategies.By Account Director, Ruston Butcher•08 Dec 2022
OpinionIn at the deep end – creating content for The Royal Navy We know that Gen Z want authenticity when it comes to the content they consume, so when our Social Media Manager, Chris, found himself waist deep in mud on a military base, he knew he was hitting the brief for the Navy's recruitment takeovers. By Social Media Manager, Chris Holbrook•10 Nov 2022
OpinionThe unstable foundations of exclusive AI Some AI programmes are being built on biased data and honestly, the consequences are scary. Here, Jayme, talks about the impact of badly designed AI, what happens when it goes wrong, and how important it is that we build inclusive tech.By Quality Assurance Analyst, Jayme Piotrowski•27 Oct 2022
OpinionCX strategy 101: how to get it rightMany customer experiences are excellent. But as we all know first-hand, many more are bad. Lead Product Strategist, Mo, explains how brands can learn about customers’ sentiments and translate these into experiences that deliver. Could digital-era disruptors differentiate by creating the best CX in their sector?By Lead Product Strategist, Mo Morgan•20 Oct 2022
OpinionFrom agency to client and back again - what I learned from a change of perspectiveAccount Director Harry has worked agency side, client side, then back to agency for Higher Education clients. Read on to find out what he's learnt from a career spanning the two. By Account Director, Harry Birch•26 Sep 2022