We’re busy preparing our clients for the big migration from GA3 to GA4 in July. Being ready for the shift will make a huge difference when it comes to your site sinking, or swimming. Luckily, our digital analyst, Sam, lends brands some advice...
Keep up with the latest news and expert opinion from us all at Great State
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression – so how can brands still create competitive advantages through intelligent design?
Research has revealed half of Millennials left a job because of mental health reasons and campaigners have called for more to be done to address the impact the pandemic has had on young people. Creating data-informed employee engagement tools for your dispersed workforce could be the answer to staff happiness and retention. Read on.
We know that Gen Z want authenticity when it comes to the content they consume, so when our Social Media Manager, Chris, found himself waist deep in mud on a military base, he knew he was hitting the brief for the Navy's recruitment takeovers.
Many customer experiences are excellent. But as we all know first-hand, many more are bad. Lead Product Strategist, Mo, explains how brands can learn about customers’ sentiments and translate these into experiences that deliver. Could digital-era disruptors differentiate by creating the best CX in their sector?