Keep up with the latest news and expert opinion from us all at Great State

Eve has a story to tell. Read on to find out how one week of work experience made her switch undergraduate degrees, to seven years later, landing her first creative role at Great State.

Risk-aversion, decisions by committee and reassurance. In this blog, Mo gets to grip with the very human processes involved in often very large, complex and expensive business to business purchasing decisions.

Michaela is one of our Delivery Leads, and she's seen it all when it comes to project management; the good, the bad and the awkward. One thing she's exceptionally good at is recognising the human aspect of every project, and using that skill to get things over the line. Find out how, here.

Amy writes for a whole host of our clients across a huge range of digital touch points. Website, email, social; you name it, she's on it. Lots of businesses are already adapting for their next major user group, but a digital experience optimised for Gen Z is nothing without that move them through it. Read more on how to get it right.

Most organisations have a 'Zach'. Zach has worked at the company for years; witnessing the comings and goings, the good times and the bad. Zach came up with a solid strategy in 2018 but that goose is no longer laying the golden egg. Now's the time to pivot, to overcome the institutional folklore, and look to Conversion Rate Optimisation.

Last June, Google sunsetted the much-loved Universal Analytics (UA) and in its place, we were handed Google Analytics 4. GA4 has been met with some criticism, so in this post, Analyst Sam, shares his predictions and wish list for GA4 in 2024. Think AI, privacy, accessibility, the return of views and some serious competition. Read more here.