Honda
Evolving the driving experience beyond the car
The modern car is more than just gears and cabin comfort. It’s a digitally connected driving experience. So for today’s drivers, a companion app isn’t a luxury - it’s expected, especially for EVs. But to feel truly next gen, the experience must be as smooth, smart and secure as their physical one. We rose to these expectations for 25,000 drivers across Honda’s European market.
Unlike ordinary apps, car companion apps have unique constraints: two-way IOT communication, factory-locked hardware, massive private satellite infrastructure and international regulations – all while delivering value in an industry with razor-thin margins.
Our approach blended strategic vision with technical excellence. Through deep user research and close collaboration with Honda's R&D teams, we built a highly secure, seamlessly connected app around real driver needs. Lock, locate or set the temperature - all from your phone.
The app isn’t just feature rich - it’s engineered for reliability. Built on React Native and backed by serverless cloud middleware, it integrates with a complex global ecosystem. Close collaboration with IBM and AT&T ensured robust security and performance.
A dedicated product leadership team continuously optimises the experience, using real user research to remove friction in key moments like registration.
The app’s success led to Honda expanding coverage across their entire model range, supporting 60,000+ new cars a year. Since launch, we’ve engineered 22 major releases with an ongoing roadmap to deliver new features based on feedback and market demands.
For Honda, this wasn’t just about connecting cars to phones. It was about transforming the driving experience. And for their customers, it’s a digital companion built for the journey.