INEOS Automotive
Introducing a new automotive player to the global market
When INEOS Automotive set out to introduce the Grenadier - a rugged 4x4 inspired by the original Land Rover Defender - they needed a digital partner to bring their brand to market on a global scale. With a presence across multiple countries and languages, a consistent brand and seamless digital experience were essential – for both launch and long-term success.
From the ground up, we worked with INEOS to define a cohesive digital brand, ensuring every touchpoint, from site to CRM, built excitement, established credibility and could scale for future growth.
We started by laying a solid foundation: a flexible, future-proofed digital brand ecosystem. Every element, from tone of voice to visual identity, was designed to reflect the Grenadier’s bold, uncompromising spirit. This wasn’t just about aesthetics, it was about positioning the brand as a disruptor in the automotive space.
With this foundation in place, we turned to the website – our most critical brand touchpoint. It needed to bring the bold identity to life while delivering a seamless, scalable experience. Our engineering, UX and creative teams collaborated to craft a universal component library, ensuring consistency and efficiency across design, content and development teams.
Next, we led a global platform migration, ensuring INEOS Automotive’s digital ecosystem could support marketing, sales and customer engagement worldwide. Our Technical Architects guided a rigorous procurement process, ensuring the selected platform aligned with business, functional and technical requirements. Sitecore Experience Platform (XP) emerged as the ideal solution, integrating seamlessly with Salesforce CRM via a low-code integration layer built for scalability and adaptability across markets.
With a tight four-month timeline, we designed, built and launched the multi-market, multi-language platform. Sitecore Managed Cloud hosting ensured enterprise-grade security, resilience and disaster recovery, while an intuitive CMS empowered INEOS teams to efficiently scale content across global markets. A 24/7 support system ensured uninterrupted performance.
The result: A flawless global launch, that built a solid digital foundation for INEOS Automotive to move from disruptive startup to serious global contender. We’re proud to have helped transform an ambitious vision into an automotive reality, setting the stage for the next generation of 4x4 experiences.